The digital marketing terrain is constantly evolving, presenting both opportunities and challenges. One of the most significant challenges facing advertisers today is ad fraud, a pervasive issue that can waste advertising budgets and undermine brand image. To combat this growing menace, it's essential to investigate the various types of ad fraud, t

Banner advertisements are a prevalent type of online advertising that appear on websites. They come in various dimensions, from small rectangular displays to larger, full-width banners that dominate the page. These images aim to capture users' interest and showcase products, services, or brands. Traditionally, banner ads are static graphics Howeve